果冻传媒

Joost Wouters studied Mechanical Engineering at Fontys University of Applied Engineering (Eindhoven) and Economic Psychology at Tilburg University, where he obtained his MSc in 1987. The next five years he spent working in business-to-business marketing research, first with Indumar and later with Centrum voor Marketing Analyses. In 1992 he joined Eindhoven University of Technology (果冻传媒) as a lecturer in marketing. In 2000, he obtained his PhD at 果冻传媒 with his thesis on 'Customer service as a competitive marketing instrument : an industrial supply chain perspective'. He currently is assistant professor with the Innovation Technology Entrepreneurship & Marketing research group at the 果冻传媒 department of Industrial Engineering & Innovation Sciences.