Humans and Technology

Understanding the relation between humans and technology is key to responsible development and acceptance of future technologies in almost every application field, be it energy, mobility, health, work, living, learning or entertainment. From a disciplinary perspective this relation involves the social sciences & humanities and the engineering disciplines. Connecting them is crucial for future innovation and those companies and research centers that will be able to build those bridges will have a crucial competitive advantage.

Our Mission

We focus on human-centered and value-sensitive approaches to technology understanding and design.. We investigate how different technologies can impact human mind, behaviour, and values, as well as how technologies should be designed for effective, sustainable, and responsible interaction with humans at individual, interpersonal, organizational and societal levels.

Our expertise is unique in terms of its potential to translate and apply deep social scientific knowledge and methods from psychology, philosophy and ethics. We contribute to scientific insights and design methods that shape technological innovations, and help assess effects and implications of modern technology on human mind and behavior.

Our research topics

Flashback on events

An overview of past events organized by and in cooperation with the Center for Humans & Technology

Embracing Diversity and Social Justice in Social Robotics

We explored the risks that social robots pose in terms of biases, but also looked at their potential for positive impact.

AI FOR ALL 鈥 From the Dark side to the Light

AI will change our lives. How do we stay away of the dark side?

Sex, Robots and Artificial Intimacy: a threat or the next best thing?

Disruptive technologies: Risks worth taking?

Risks and (disruptive) technologies are closely connected. Technologies can reduce risks, but also introduce new ones. Socially disruptive…

The Creativity Code

Considering health behavior change

Despite the advantages, most behavior changes last only briefly. But why? Why do most changes not result in a more sustainable change of…

From blackboard to black box; 果冻传媒 and learning in the age of AI

Playful learning - Meaningful learning

Motivation of students is a key factor in any learning situation. How can we create more meaningful and engaging learning environments and…

And opening of the 果冻传媒 Social Robotics Lab

The Future of Social Robotics

Join The Future of Social Robotics and the opening of the 果冻传媒 Social Robotics Lab

Kenny Chow: 'Animation Thinking on Human-Technology Relationship'

Quantified Self Meetup - 13 May 2019

Together with Quantified Self Netherlands we organize the next QS Meetup, at TU Eindhoven. If you are interested in e.g. self-tracking,…

Hannover Messe 2019

We demonstrated our developments in robotics research, both form a systems approach as from the social robotics approach

Artificial Womb: Dream or Nightmare?

Artificial Moral Agents?

How ethical are self-learning algorithms, when do we say AI is 鈥榝air鈥 and should we be concerned about robot rights?

Pressure at work: The unavoidable impact of background sounds on human cognitive tasks

In this research meet, the interaction between sound and cognitive processes will be described and discussed based on current understanding…

Home Smart Home Night

Research meet on Novel Sensing Techniques for Health Analytics and Quantified Self

Happy people in Smart Environments

In the聽research meet of 28 September 2018 果冻传媒 researchers from various disciplines shared the latest research insights concerning health,…

Bridging Blockchain

Blockchain tech is coming like a tsunami and in the meantime slowly we are converting our paper money to crypto valuta

Transforming mental health care - Technological and social innovation for mental health

Mental health care is recognizing the potential of and adopting technology. 果冻传媒, Tilburg University and GGZ Eindhoven are taking on this…

'Social robotics: the future of human-machine relationships'

Is morality always and everywhere, cooperative?

Debating the future of morality research

The Age of the Algorithm

Virtual Healthcare - Hoe speelt VR een rol bij vraagstukken in zorg?

"Fitter, happier, more productive? The Science and Technology of Behavior Change"

Do robotics and automation threaten the good life?

鈥淪ound Technology; a human perspective on the benefits and risks of sound in everyday life鈥

Around 50 visited our Research Meet on sound design. They listened in on interesting talks and pitches.

Thema middag Ergonomie en Licht

Georganiseerd ism met HumanFactors NL en de faculteit Bouwkunde De middag is in het Nederlands

Personal informatics & Personal health: Empowerd by Data?

Machine Smarts and Human Values: designing a humanistic future

Adaptive and engaging technologies

Future technologies need to be based on human needs and values at a personal, organizational and/or societal level. They will have to adapt their functionality to maximize these needs and values, and in some applications fields will have to engage humans at these different levels. This is one of the conditions for their successful adoption and diffusion.
Examples of adaptive and engaging technologies that currently have scientific interest are technologies aimed at behavioral change, health and well-being, life-long employability, or a sustainable society. The development of these technologies should take into account that human needs and values vary across cultures and regions, and that the creation and implementation of these technologies has become more and more a complex multi-actor process.

The core methodology for this research approach is user-centered design with iterative cycles of designing new technology and evaluating the related human values through experimenting in a controlled lab setting or "in the wild".

Understanding the impact of technology on humans and society

We need to understand better how past technologies have fundamentally changed human existence, and how future technologies may impact human beings and their society. This refection will help to design technologies with maximal value and minimal friction in a responsible way. 
Research questions related to this theme are: How will a robotized world impact people? What will be the consequences of cognitive human enhancement? What can we learn from past failures in technology adoption? And how did our technological choices in the past affect our current societal challenges? 

Common methodologies for this research theme are related to modelling humans from a psychological, economical, historical, philosophical, ethical and transition perspective, based on a combination of reviewing existing literature and experimenting "in the wild". 

Both research approaches should not be interpreted as independent of each other; they interact via feedback loops. Understanding the impact of technology on humans and society leads to improved adaptive and engaging technologies, where the impact of these improved technologies on humans and society needs to be analyzed. Ultimately such cycles should lead to optimized technology, implemented in a responsible and acceptable way.鈥

Meet our board

鈥淒espite the increasing reliance on technology in our society, in my view, the key to designing a different future is to focus less on technology and engineering, and far more on the humanities and the design arts.
This is not a paradox. Technology certainly is a catalyst and will play an important role in what is to come. However, the deep issues holding back progress are more social and behavioural than technological. The skills of the engineer alone are simply not adequate to anticipate, much less address the relevant issues facing us today.
Hence, fields such as sociology, anthropology, psychology and industrial design, must be at least equal partners with engineering and technology in framing how we think about, design and manage our future.鈥 

Bill Buxton, Principal Researcher
Microsoft Research, 果冻传媒 Honorary Doctor

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